A certain snobbery exists in business. Probably more than one, actually, but for now I'm talking about the number of people who are put off by the word 'story' and are wary of the whole concept. I have been very lucky that there are a fair few advocates in the company now, and the 'thing' itself, rather than the word we're using, is spreading.
Personal reflections: great. Most everybody's got time for those.
Allegories: I can usually fit a few of those in.
Urban myths, gossip, and compay folklore: People are usually up for those as well.
But where there still seems to be a limitation is around children's books. And I can see why, so I never take them in and try to do a sort of grown-up story time on cushions sitting in a circle. That's just not what it's about.
But same as looking at an extreme example where a population is crystal clear on its values (Greenpeace, the WI, the BNP, the Amish) can give us really good insight into the usually wooly topic of values, brand, and behaviour, the simplicity in a really good children's book can shed a lot of light on human relationships of all kinds.
My current favourite book is called 'This Rabbit Belongs to Emily Brown.' Stick with me - give me 100 words. The young girl in the story has a well-loved and worn toy rabbit she calls Stanley. Emily's problem is that the amazing adventures she and Stanley have together (riding through the Sahara on their motorbikes, exploring the outermost regions of the milky way) keep being interrupted by the Silly Naughty Queen Gloriana the Third, who wants to steal her Bunnywunny.
It's a refrain throughout the book. In fact it's the whole point. Queen Gloriana has so much that she doesn't have a relationship with any of her toys, so she wants to steal one that is proven to be cuddly and fun. And she's already invented an intimate pet name for him. Over and over Emily Brown says 'This rabbit is not for sale. And his name is not Bunnywunny. It's Stanley.'
Don't we see this same story on Eastenders? I haven't watched it for years, but I can't imagine it's changed. A good-looking young man loves his family and spends time with them, has lots of adventures with them, is with them through the night, and then somebody else decides they want such a relationship and try to steal him.
And at work: Sometimes when people get too far removed from the activity on the ground, they realise they are missing something. They want to get connected again, and they try to breeze in and be friends straight away.
To which I have to challenge: Do you know their names? Do you intend to remember their names?
Emily Brown's advice to the silly naughty queen is to take her brand-new (horrible) golden teddy bear out of the royal toy cupboard, to take him everywhere with her, to sleep with him at night, and be sure to have lots of adventures, and 'then one day you will have a real toy of your own.'
Toy? For us grown-ups, let's read that as 'Relationship'.
With the exception of sleeping with them, her advice is sound for those who seek engagement. It's got to happen along the way. Take your colleagues out of the toy cupboard where you've been storing them up as something you might one day play with. Take them with you. And be sure to have lots of adventures.
Then you will have engagement of your own. It's got to happen along the way.
